MSNBC spent a day following around President Obama which included a burger run to Five Guys. When I first moved to the DC area, I was thrilled to discover Five Guys, a burger joint that other fast food places should emulate:
- They only sell hamburgers, hot dogs and fries. No McRib sandwiches or breakfast burrito jazz at this joint. And you won’t need 15 minutes squinting to read the menu and decide what you want to order once you get there. You simply ask yourself, “Do I want a hamburger or a hot dog and do I want fries with that?” Pretty simple.
- There are no freezers inside a Five Guys. Everything is fresh.
- All toppings are free.
- There are only two sizes available: Small and Large. Although the large is WAY too big, the small is just right, so order a small burger for your kid AND yourself.
Five Guys has been Zagat survey rated since 2001 and has earned the Washingtonian Magazine’s “Best Burger” award since 1991. In 2003 Five Guys expanded nationwide, so you might have one in your backyard. If you don’t, find one the next time you’re in or around the nation’s capital.
Five Guys is a friendly reminder that the KISS concept, Keep It Simple, Stupid, is always the way to go. Focus on one thing and do that one thing well.